What It Takes to Bring the World to Saskatoon
Saskatoon’s success in attracting international events starts long before the bid.
When an international conference chooses Saskatoon, it's easy to focus only on the big announcement.
But bringing the world to our city doesn't happen overnight.
Our successful bid to host the 2028 IFAMA World Forum, an international gathering focused on agriculture and food, started with something much simpler: understanding what makes Saskatoon special.
Start with what we're good at...
Saskatoon has a lot to offer, but our greatest strengths lie in the people and industries shaping our future.
Agriculture. Research. Innovation. Life sciences. Technology. Energy.
These aren't just sectors on a list. They're communities of researchers, entrepreneurs, students, businesses and leaders doing meaningful work every day.
When an international organization is looking for a place to bring its members together, that local expertise can make all the difference.
The best events have a reason to be here.
Relationships Matter
Behind every successful conference bid are people who believe in the destination.
Local experts and industry leaders can become ambassadors for Saskatoon. They share their knowledge, make connections, and help international organizations see what is possible here.
Those relationships take time to build.
That's why the work starts long before an event opportunity comes along.
Think Beyond the Conference
A great business event isn't just about where people meet.
It's about what happens when they get here.
International delegates can connect with local researchers, discover new ideas, experience our culture and build relationships that continue long after they return home.
That's the kind of impact we want business events to have in Saskatoon.
When the world comes here, we want our community to be part of the experience.
Be Ready When the Opportunity Arrives
Winning an international event takes preparation.
It means knowing our city, understanding our strengths, building strong partnerships and being ready to tell our story when the right opportunity comes along.
The IFAMA 2028 win is a great example of that work coming together.
And it shows something important: You don't have to be the biggest city to attract the world. You have to know what makes your city worth discovering.
For Saskatoon, that's our people, our ideas, our welcoming spirit and the incredible work happening here.
We're proud to share all of it with the world.
Saskatoon saved you a seat.
Chelsea Pitre
Chelsea is a seasoned hospitality professional with a strong background in events and hospitality management. She comes to us with a proven history of planning and coordinating successful events and marketing strategies. Her roles have encompassed strategic marketing and event planning over the years. In her tenure at Homefield Marketing Chelsea was the recipient of a Gold MarCom Award in Social Media for Social Branding Campaign, and was nominated in the Marketing category with Samuel McLeod Business Awards with the Prince Albert Chamber of Commerce. Her creative flair and commitment to staying attuned to industry trends enable her to curate events and campaigns that leave a lasting impact.
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