Discover Saskatoon

Cultural Tourism

We believe that experiential tourism is the future of the visitor economy here in Saskatoon. That’s why we created our Experience Development Program, working with select businesses and individuals to craft one-of-a-kind experiences travellers won’t find anywhere else.

Our partners receive one-on-one coaching in experience design, delivery, pricing, and marketing. This mutually beneficial program helps our partners to develop market-ready skills that will sustain their business year-round, all while creating new, marketable experiences to help build Saskatoon into a sensational, sustainable destination.

Discover Saskatoon Culture

We’re Looking for Partners Who Are:

  • Excited to share a story that honours Saskatoon through food, drink, nature, heritage, arts, wellness, or agriculture
  • Passionate, creative, enthusiastic, open, and keen to learn and work collaboratively
  • Seeking balance over boom-bust burnout
  • Willing to critically and candidly assess their business, explore year-round opportunities, and make changes where appropriate
  • Interested in crafting tourist opportunities that give back to the community
  • Keen to build sustainable, green practices into business offerings
  • Inclusive and/or celebrate diversity as a core value, and interested in the opportunity to welcome newcomers
  • Willing to invest time in developing an experience that can be shared online or in person

Get in Touch

Questions about joining our Experience Development Program? Our team would love to hear from you.

Headshot of Darby Sutherland against a blue background
Darby Sutherland

Destination Innovation Specialist