Discover Saskatoon
Discover Saskatoon Business Partnership

Industry Initiatives

Discover Saskatoon takes a strategic, holistic, and values-first approach to promoting our city on a national and global stage. 

Together with our partners and members, we drive awareness, consideration, and visitation to Saskatoon through community engagement and cooperative marketing efforts. Get the latest news on our most recent initiatives targeting conventions, sporting events, and leisure travellers, learn about our commitment to sustainability, and find detailed information to help inform your own business strategy.

A Destination of Choice

Discover Saskatoon leverages marketing expertise and innovation to position our incredible city as a sought-after destination for travellers of all kinds. Explore our strategic initiatives aimed at attracting leisure travellers, conferences, conventions, and sporting events to Saskatoon, and learn about the crucial role we play in supporting our local travel trade and media industries.

A Community-Centred Approach

We work to support the economic and social wellbeing of Saskatoon through thoughtfully designed strategic initiatives that showcase, protect, and celebrate the authentic culture and natural beauty of this land.

Welcome Centre

The Visitor’s Centre is your gateway to the charm and beauty of Saskatoon. Our friendly staff can assist with crafting unique #Saskatooning experiences, whether you’re a local or a visitor excited to explore all that our city has to offer.