Discover Saskatoon

Travel Trade & Media

We’re passionate about sharing the stories of Saskatoon. Proactively engaging with the travel trade and media industries helps us do just that — promoting Saskatoon as a destination of choice and driving business to the city.

Through strategic partnerships, helpful resources, and celebrating our city’s unique offerings, we contribute to the growth and success of these industries while enhancing Saskatoon’s reputation as a must-visit travel destination.

What We Offer

  • Promotion & Exposure: We promote Saskatoon as a destination to travel trade professionals, including travel agents, tour operators, and wholesalers. By showcasing the city's attractions and amenities, we encourage these professionals to include Saskatoon in itineraries and packages, ultimately driving more business to the local tourism industry.
  • Familiarization (FAM) Tours: We offer FAM tours for travel trade professionals and media representatives. Experiencing the sights, sounds, and stories of Saskatoon firsthand allows our FAM tour guests to better promote Saskatoon to their clients or readers. FAM tours help build relationships and trust, leading to increased bookings and positive media coverage.
  • Networking & Partnerships: We cultivate partnerships with travel trade organizations and media outlets. Collaborative efforts, such as co-op marketing campaigns and joint promotions, amplify Saskatoon's visibility in the travel market and media landscape.
  • Content Creation: We provide valuable content and resources to media outlets and travel trade professionals, including press releases, high-quality images, videos, and story ideas that facilitate media coverage and marketing efforts.
  • Trade Shows & Events: Our organization actively participates in travel trade shows and industry events where we can connect with travel professionals and media representatives. These engagements help raise awareness of Saskatoon and generate interest in the destination.
  • Market Research: We conduct market research to identify emerging travel trends and consumer preferences. This information is shared with travel trade partners and media to help them tailor their offerings and content to meet the evolving needs of travellers.
  • Hosted Events & Conferences: Discover Saskatoon promotes our city as a destination for industry conferences and events. This not only brings in business from the travel trade and media sectors but also showcases Saskatoon’s capabilities and amenities.