CREATE WITH US. BE PART OF SASKATOON’S STORY
Discover Saskatoon Creator Program
Discover Saskatoon is launching a paid Creator Program and we’re looking for local creators ready to help shape how people see, feel, and experience our city.
We’re building real partnerships with creators that feel like a natural fit for our brand, and who will become familiar, trusted faces on our social channels. If your content makes people think “I want to book a weekend to check this place out,” let’s talk...
WHAT IS THE CONTENT CREATOR PROGRAM:
The Discover Saskatoon Creator Program is a paid, assignment-based partnership designed to help us produce short form video content that inspires travel to Saskatoon.
Selected creators will participate in hosted experiences and create reels that help audiences decide:
• WHY TO COME TO SASKATOON
• WHEN TO COME TO SASKATOON
HOW THE PROGRAM WORKS:
This is a small, curated program with a limited number of creators. Selected creators will receive a set number of assignments, with the potential for future opportunities based on fit and performance. We want to build long-term creative relationships, not one-off posts.
WHO ARE WE LOOKING FOR?
You might be a good fit if you:
• Live in or near Saskatoon.
• Create high quality short form video.
• Care about representing people, places, and experiences thoughtfully.
• Are reliable, collaborative, and easy to work with.
We’re particularly interested in working with creators who are passionate about making content in the following areas:
• Indigenous
• Multicultural
• Family
• Sports
• Outdoor Adventure
Follower count isn’t the focus. Content quality, message alignment, and audience trust matter most.
SELECTION PROCESS
ALL CREATORS MUST APPLY. Creators are selected by the Discover Saskatoon Marketing & Communications team based on content quality, brand alignment, and fit with priority storytelling needs.
Not all applicants will be selected, but future opportunities may open as the program evolves.
If this sounds like the right fit, we'd love to see your work! Applications close May 1st.