Discover Saskatoon Membership
Discover Saskatoon membership is one of the simplest and most affordable ways to connect your business to Saskatoon's visitor economy.
For $265 +tax a year, your business gains year-round visibility on DiscoverSaskatoon.com, access to industry connections and tourism insights, and opportunities to participate in the work we're doing to attract more visitors, events, and economic activity to our city.
One membership. One annual fee. One simple way to connect your business to Saskatoon's visitor economy.
Why membership?
Every day, Discover Saskatoon works to attract leisure travellers, conferences, sporting events, travel media, and investment to our city.
Our marketing reaches visitors across digital, social, and earned media channels, building awareness of Saskatoon and creating more opportunities for local businesses to be discovered.
In 2025, that work contributed to:
$897.5 million in visitor spending
847,600+ qualified website sessions
111,000+ Social media community
81 major events hosted
49,309 future room nights
267 earned media stories
38.7 million in earned media reach
67,225 partner referrals
When more people discover Saskatoon, they find places to eat, shop, stay, explore, and experience.
Membership connects your business to that work.
Included with Your Membership
Your business receives a full listing on DiscoverSaskatoon.com, our destination marketing platform with nearly 850,000 qualified website sessions in 2025.
Connect
- Member networking events
- Professional development opportunities
- Connections with tourism, business, and community leaders
- Member collaboration opportunities
Stay Informed
- Tourism trends and visitor insights
- Market intelligence
- Industry news and updates
- Business development opportunities
Promote Your Business
- Business listing on DiscoverSaskatoon.com
- Event calendar submissions & Member Offers Page
- Destination storytelling opportunities
- Member recognition and promotional opportunities
- Visitor Centre referrals (where applicable)
- Conference and convention lead opportunities (where applicable)
How we tell Saskatoon's story:
Discover Saskatoon highlights the businesses, events, and experiences that best inspire travel and support our destination marketing objectives. Membership creates opportunities to participate in destination storytelling; editorial decisions are guided by our marketing strategy and visitor needs. Submissions are welcome but not guaranteed. Features are selected based on relevance, timing, and available resources. Due to volume, we may not be able to respond to every submission. Please see our most recent campaign toolkit for our current content pillars.
Access Marketing Tools
Tap into Discover Saskatoon's library of high-quality Saskatoon photography to support your own marketing and storytelling. Members receive access to professional destination imagery that helps showcase Saskatoon and strengthens the visual quality of their visitor-facing communications.
Build Connections
Connect with tourism and business leaders through industry networking events, professional development opportunities, and collaborative initiatives. Members are invited to participate in Discover Saskatoon events designed to strengthen relationships, share ideas, and build a more connected visitor economy.
Access Tourism Insights
Stay informed with visitor trends, market intelligence, industry news, and business development updates from across Saskatoon's visitor economy. Our regular member communications help you understand what we're seeing, where opportunities are emerging, and how Discover Saskatoon is working to grow visitation.
Participate in Saskatoon's Visitor Story
Share your events, offers, business updates, experiences, and story ideas with our team. Members have opportunities to participate in destination storytelling, industry initiatives, visitor economy programs, and collaborative opportunities that align with Discover Saskatoon's strategy.
Conference Services
If you are a venue or business event service provider, by becoming a member, you will be referred to our network of meeting planners.
Help Shape the Future
Membership gives you a voice in Saskatoon's visitor economy. Participate in member consultations, provide feedback, collaborate with industry peers, and exercise voting privileges at Discover Saskatoon's Annual General Meeting. Our members help us better understand the needs, opportunities, and challenges facing businesses across the visitor economy.
Your Membership Investment at Work
Membership is more than a website listing.
Your annual investment helps Discover Saskatoon:
- Attract visitors from across Canada and around the world
- Bring conferences, sporting events, and major events to Saskatoon
- Generate national and international media coverage
- Promote Saskatoon as a compelling destination
- Advocate for a stronger visitor economy
- Connect businesses and industry partners
- Create more opportunities for visitors to discover local businesses and experiences
One new customer, event booking, or visitor discovering your business through Discover Saskatoon can return your annual membership investment.
At less than 75 cents a day, membership is a simple way to connect your business to the destination marketing efforts bringing visitors to Saskatoon.
Discover Saskatoon Members' Code of Conduct & Ethics
As a valued member of Discover Saskatoon, you are part of a collaborative tourism community committed to creating exceptional visitor experiences and promoting our destination with integrity. By joining our membership network, all members are expected to uphold the Code of Conduct & Ethics.
You're in exceptional company! Discover a thriving and strong community of collaborative members and partners including local businesses, community organizations, iconic attractions, and quality accommodations with top-of-the-line amenities in Saskatoon.
Become a Discover Saskatoon Member
Tourism is a collective effort. Every day, businesses and organizations across Saskatoon help create the experiences, services, and connections that make our city a great place to visit.
Discover Saskatoon membership connects your business to our destination marketing efforts and a network of local businesses working together to strengthen Saskatoon’s visitor economy.
For $265 + tax annually, members receive year-round visibility on DiscoverSaskatoon.com, access to industry connections, insights and professional development, and opportunities to engage with Discover Saskatoon’s work.
If your business welcomes visitors, supports the visitor experience or benefits from a strong visitor economy, we’d love to have you as part of our membership.
Ready to join?
Complete the application form below and a member of our team will be in touch shortly.
Already A Member?
Explore your member resources, update your business information, submit an event, or connect with our team below.
